Created for the Gaming & Esports District in Qiddiya City, this special edition collection of posters and vinyl records brought the energy, imagination, and culture of gaming into the real world. Exclusively available from the Qiddiya stand at international gaming events, such as the Tokyo Game Show.

Produced with a series of highly detailed artworks inspired by distinctive gaming worlds and experiences, created by the famed illustrator Hugh Fleming. Each artwork was designed to have the visual impact of classic entertainment key art, while also being part of a unified Qiddiya collection including both large-format posters and vinyl record packaging.

The final results helped to translate Qiddiya’s ambition to create a global gaming and esports destination into something immediate, physical
and unforgettable.

Services
Visual Identity  |  Branding  |  Print

Contracted by ThinkOTS.